Digital Catalog Solution: Bidding goodbye to printing and other overheads
Printing because of business catalogs has become very expensive. The prices of paper have gone up by 70% in 2021 alone and the cost of shipping is on the rise. In the meantime, the preferences of customers in terms of the digital experience have changed radically. Intelligent companies are switching to digital catalog solution and they are finding more than just cost savings.
In the event that you still use printed catalogs to advertise your products, you may be surprised at the amount of money that is leaving through the door together with each print run.
The Underestimated Price of Print Catalogs
Print catalogs are not only costly at the time of printing but the cost can be far more than the printing bill itself. Redesigns, updates by reprinting, storage, distribution are all costly to add up. An average business that spends 10,000 on a print catalog run usually incurs the extra expenses of 3, 000-5000 in storage, delivery and handling of the catalog.
Then there’s the waste factor. Research indicates that 4 out of 10 printed catalogues go unopened and 30 out of 100 are disposed in a week. That is to say that 70% of your printing investment would be going straight into the bins.
These pain points are completely eliminated by digital catalogs. Latest changes occur in real-time, storage goes away and the distribution to the consumer is instant via email, web sites or via mobile applications.
Customer Experience is Being Transformed by the Digital Catalog Solution
Online catalogs are interactive across the board which print cannot compete with. Customers are allowed to search directly to specific products, use categories, zoom in to product information, and directly click through purchase pages. Video tutorials, user reviews and live inventory refresh customer experience when making purchases.
Another important factor is mobile accessibility. Digital formats enable a smooth viewing across all devices due to the fact that 60 percent of the browsing performed on the catalog occurs through smartphones. Your full product range is available to customers wherever they are, any time they wish without holding large printed materials.
Analytics also offer insights that are useful. The digital platforms will monitor the most popular products, the average time that customers spend on each page, and the areas that yield the most conversions. This information assists in streamlining designing of future catalogs and positioning of products.
Brand Reputation is motivated by the environmental impact
The contemporary consumers are more concerned with sustainability than ever before. By moving to digital catalogs, companies would save thousands of pounds of paper waste every year and cut down on the amount of carbon footprint caused by printing and shipping.
The digital-first concept of business is significantly represented in the marketing materials of many companies that attract the attention of environmentally conscious clients. This brand positioning can be used to make your brand stand out among competing markets where sustainability is a matter of influencing buying patterns.
The Strategic and Smooth Transition
The transition to online catalogs does not necessarily need to take place in a single day. A successful business begins with a merged strategy, with some developing digital and limited print editions and evaluating customer reception. This plan can be used to find out what customer groups enjoy each format and transition planning can be done over time.
The main aspects to make digital catalog successful are the selection of convenient platforms, the speed of loading, and the use of high-quality photos of products. This is through integration with the existing e-commerce systems and customer relationship management tools, which makes the most out of efficiency and efficient shopping experiences.
The sales team should be trained to use and sell digital catalogs, so that they are able to introduce the new format to customers and show the benefits of digital catalogs when selling them.
Conclusion
Digital catalog solution is not only a cost-cutting measure but also a strategic investment in the customer experience, environmental responsibility and business agility. When companies come to this transition, they are usually found freeing up budget due to reduced overhead costs to either develop their product or enhance their marketing activities or increase customer services.
It is not whether digital catalogs will occupy the print, but how fast you can change your business to reap these benefits. Begin considerations of digital catalog services now, take a 15-day free trial of PageTurnPro digital catalog solution, and make the initial move to get rid of printing expenses and maximize customer interest.
